As an international literary hero, the Little Prince’s name has now been added to the Dictionary of Heroes of Popular Literature (Dictionnaire des héros de la littérature populaire). There is a Little Prince in each of us; we love the questions he never ceases to ask, his heart devoted to the fox and to his rose.


On the strength of his popularity and his values, the Little Prince has already caught the attention of the world of voluntary groups, and of business. Réunica has made him its ambassador for its communication campaigns. Laurent Morel of Réunica tells us about the company and the reasons behind its partnership with the Little Prince and his message.