Once visitors to the Little Prince motorway service station at Yorii are relaxed and refreshed, they can take the opportunity to visit a small stand offering a range of Little Prince products. Bearing in mind that the Little Prince is a popular icon in Japan, right up there with characters from Miyazaki’s films (Laputa, Kiki the apprentice witch, Princess Mononoke et al), it will come as no surprise to see a selection of objects closely related to the character: the baobab, the rose, soft toys, mouse pads and even leather goods. The Little Prince is a much-loved hero in Japan, as the photos below clearly illustrate.